A business open house is an event in which a company invites the public to drop in to the store. In some cases, an open house invitation to the general public is published in a local newspaper, while other times only certain people receive invitations in the mail. Most business open houses are held between specified hours on one day. There are usually tables of food for guests to help themselves. A business open house may be held for many different reasons including opening a new store, adding a new staff member or celebrating a company anniversary.
For example, a firm in business for 10 years may hold a 10th anniversary open house. The invitations or public announcement may read something like "Please come join us on March 19 from 12 - 4 pm to celebrate 10 great years of serving your community." A business open house held to celebrate the addition of a new employee would announce the person's name and title. A mention of the food to be offered as well as gifts to be given out can help get people to attend the open house.
Many companies hand out small promotional gifts to attendees of business open houses. Even something as simple as a pen with the company name and contact information works well. People can always use pens and by customizing them with company information, each pen is a useful piece of advertising. The food served at a business open house varies, but sandwiches and other foods that can be eaten with the hands are the most popular. Oftentimes, the seating is limited and people stand and chat near the food table.
Holding a business open house is usually a good idea if the company stays on budget. It brings publicity to the business as well as potential new customers. Business open houses may also help keep old customers; some company open houses are held as customer appreciation events. Commercial open houses are generally a good time to present some information about the company and its products or services. For instance, along with the sandwiches and cookies, new product brochures and business cards could be placed on the table.
Some firms offer discounts and sales during an open house day. Having a business open house can be especially worthwhile if a company is brand new or is relocating. Even in smaller cities, many potential customers may not even realize the business is there or that it's a company that has products or services they could use. Especially during an open house, it's a good idea to have knowledgeable staff on duty to answer customer questions.