We are independent & ad-supported. We may earn a commission for purchases made through our links.
Advertiser Disclosure
Our website is an independent, advertising-supported platform. We provide our content free of charge to our readers, and to keep it that way, we rely on revenue generated through advertisements and affiliate partnerships. This means that when you click on certain links on our site and make a purchase, we may earn a commission. Learn more.
How We Make Money
We sustain our operations through affiliate commissions and advertising. If you click on an affiliate link and make a purchase, we may receive a commission from the merchant at no additional cost to you. We also display advertisements on our website, which help generate revenue to support our work and keep our content free for readers. Our editorial team operates independently of our advertising and affiliate partnerships to ensure that our content remains unbiased and focused on providing you with the best information and recommendations based on thorough research and honest evaluations. To remain transparent, we’ve provided a list of our current affiliate partners here.
Finance

Our Promise to you

Founded in 2002, our company has been a trusted resource for readers seeking informative and engaging content. Our dedication to quality remains unwavering—and will never change. We follow a strict editorial policy, ensuring that our content is authored by highly qualified professionals and edited by subject matter experts. This guarantees that everything we publish is objective, accurate, and trustworthy.

Over the years, we've refined our approach to cover a wide range of topics, providing readers with reliable and practical advice to enhance their knowledge and skills. That's why millions of readers turn to us each year. Join us in celebrating the joy of learning, guided by standards you can trust.

What Does "Mass Affluent" Mean?

M. McGee
By
Updated: Feb 08, 2024

Mass affluent is an economic and social designation that refers to middle class people with a number of economic factors. In the most basic sense, these people need to have an above-average income, a forward-thinking economic standpoint and an above-average number of liquid assets. There is a great deal of overlap between the mass affluent and the upper middle class, but they differ in a number of important respects.

This group of mass-affluent people is commonly found in countries that have been primary economic powers for many years, such as the United States and many of the countries in Western Europe. Emerging economic powers, such as China, have generally not had enough time to generate the social class. The class comes from generations of people that have each moved forward economically, giving the affluent class the proper understanding and viewpoint on money matters.

The first important factor in belonging to the mass affluent is income. This group has an above-average income for middle-class workers, and in the United States, this is often put at more than $75,000 US Dollars (USD) per year. This is the basest of criteria—the actual income of a person is less important than how he views that money.

The next important factor is the person’s viewpoint on economic matters. A person in the mass affluent group will constantly look forward and consider ways his or her money could do more in the future. This generally means a number of savings plans, both long-term and short-term, as well as retirement plans and stock portfolios. In most cases, the investor is more interested in long-term gains than short-term purchases. Those mass affluent is also more likely to set up an inheritance for its children.

The last major factor is the amount of liquid assets the person has. In order to fall into this category, the person needs a large amount of liquidity; in the United States, it is generally more than $100,000 USD. This money must be directly accessible, not tied up in land or large items such as cars or houses. In addition, the funds must be present after debt; people with large debt are rarely mass affluent.

This group shares a lot of space with the upper middle class. The biggest difference is in the mindset of the group. A person in the upper middle class may have crushing debt or little to no liquidity. In addition, the primary factor for the upper middle class is income; in the case of the mass affluent, the person’s income only has a minor impact on the designation.

WiseGeek is dedicated to providing accurate and trustworthy information. We carefully select reputable sources and employ a rigorous fact-checking process to maintain the highest standards. To learn more about our commitment to accuracy, read our editorial process.
M. McGee
By M. McGee
Mark McGee is a skilled writer and communicator who excels in crafting content that resonates with diverse audiences. With a background in communication-related fields, he brings strong organizational and interpersonal skills to his writing, ensuring that his work is both informative and engaging.

Related Articles

Discussion Comments
M. McGee
M. McGee
Mark McGee is a skilled writer and communicator who excels in crafting content that resonates with diverse audiences....
Learn more
Share
WiseGeek, in your inbox

Our latest articles, guides, and more, delivered daily.

WiseGeek, in your inbox

Our latest articles, guides, and more, delivered daily.