Why Did McDonald's Start "Supersizing"?

Back in 1993, Americans began to “super-size” their meals at McDonald’s, increasing the size of their soft drinks to a whopping 42 ounces (1.19 liters) and pumping up the portions of their French fries. The practice began with the chain’s tie-in marketing for the first Jurassic Park film, but back then, folks were urged to order a “Dino-size.” McDonald’s began to phase out super-sizing in 2004, but other fast-food outlets have persisted, despite complaints that people are intaking way too many calories and fat.

Before there was super-sizing, there was Dino-sizing:

• The Jurassic Park series of sci-fi adventure films was based on a novel by Michael Crichton.
• The films take place on the fictional Isla Nublar, located near Costa Rica along the Central American Pacific Coast, where geneticists have created an amusement park populated by cloned dinosaurs.
• The dinosaurs in the films were created with computer-generated imagery using life-sized animatronic dinosaurs provided by Industrial Light & Magic.