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What is Truckside Advertising?

Geri Terzo
Geri Terzo

Businesses large and small rely on some form of advertising in order to convey the message of a company. Advertising on large billboards can be expensive and can require a long-term financial commitment. Truckside advertising, or putting a company's message on the side of a truck such as a semi-trailer, can be an inexpensive way of capitalizing on the long distances that many vehicles travel every month. By advertising a business, product or service on the side of a commercial vehicle, a company's message can reach large masses of people.

Truckside advertising utilizes mobile billboards that often work indiscriminately. The message is sent when a driving professional travels his or her normal route. Typically, a company owns a fleet of blank trucks. These entities work with clients to create a graphically enhanced message to be displayed on the side or sides of small, medium or large-sized vehicles. Drivers can travel as many as tens of thousands of miles or kilometers per month, and truckside advertising can reach drivers and pedestrians on that course.

Businessman giving a thumbs-up
Businessman giving a thumbs-up

Stationary billboard advertising is an alternative to mobile billboards, and a high-rise advertisement reaches multiple demographics. Truckside advertising, on the other hand, can be a very targeted form of marketing. This is because many truck drivers travel the same route on a daily or weekly basis to niche businesses, such as delivering to companies in a pharmaceutical district. If a marketer sells products that are relevant to the pharmaceutical industry, he can use truckside advertising space exclusively for the most pertinent of driver routes.

Another feature of truckside advertising could be exclusivity. It might include advertising on a route that covers ground where there is little competition. This means there are little or no other forms of advertising, such as billboard ads, on that route. Additionally, some drivers are more active than others and might be on the road for as many as seven days a week. This translates into the potential of reaching more viewers on a busy highway, in a major city or even in a rural area.

Prices tied to truckside advertising vary depending on the size of the truck on which an ad is being placed. The time duration in which a client opts to display an ad also affects the price, and a clients can advertise for short terms or long terms. Businesses that own a fleet of trucks on which other companies advertise are often involved with producing the ad. This is another layer of expenses, in addition to advertising fees, known as production costs. These expenses vary depending on a client's needs.

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