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What Is Involved in E-Business Management?

YaShekia King
YaShekia King

Electronic business management, or e-business management, involves combining company operations with the Internet to help an organization successfully achieve its business goals. An e-business manger aims to either evolve or enhance the company’s pitching of ideas or goods to clients. Running an e-business is an increasingly valuable role in the modern business world as the number of customers who have access to the Internet rises. Also, the web allows companies to target customers around the globe. E-business management typically requires individuals to complete at least two years of formal college-level training to be successful in this field.

In e-business management, managers help a company market its products and/or services to clients using the Internet while also transferring information among company databases and managing this data. E-business managers additionally create interfaces and put together online company security systems to detect intrusion. These managers must know how to build websites using certain programming languages.

In e-business management, managers help a company market its products and/or services to clients using the Internet.
In e-business management, managers help a company market its products and/or services to clients using the Internet.

Running an e-business involves landing job opportunities in specific roles such as those of network administrator, web administrator or web project manager. The e-commerce field requires a leader who can manage an e-business budget and put together marketing teams. This leaders also must serve as a liaison with other companies.

Managing an e-business requires individuals who have not only an aptitude for web design but also strong verbal and written communication skills. Good problem-solving skills and research skills also are critical for running an e-business. E-commerce jobs additionally involve solid leadership skills, good selling or marketing skills and sometimes the ability to speak more than one language to reach clients in other parts of the world. E-business managers must master the use of digital technologies and be able to track Internet trends to assess how successful they are in reaching their target audiences.

The field of e-business management often requires individuals to earn at least a four-year bachelor’s degree in the field. A master's degree, however, can make a job seeker even more attractive to employers in this industry. Courses in a college e-business management degree program typically cover topics such as mobile business plans of action, human resource management, organizational theory and how to deal with a business in the age of information. Some e-business management jobs actually require candidates to earn a Master of Business Administration (MBA) degree. Staying current on developing e-business concepts through continuing education courses available through professional organizations and colleges is necessary for managing e-businesses as well.

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Discussion Comments


E-businesses are not just reserved for huge corporations. Actually, there are many small time folks making a good living by going online. Many regular people have set up some really lucrative stores through various other websites, like eBay.

While this is, of course, nothing compared to shopping online at Wal-Mart, they have far fewer responsibilities as well.

People who have something like a small eBay store don’t have to worry near as much about marketing and the like. People come to eBay because it is eBay – after that it’s all a matter of pricing.

This small e-business can actually be a one-man or one-woman operation.


There are many different kinds of businesses now that are actually exclusively online, and they are making it really well.

You see, having an e-business is far more practical for some venues for a variety of reasons. First of all, there isn’t the huge overhead that comes with housing a whole company in institution all its own.

Workers can often complete their tasks from their own homes over Internet connections. Also, many people who own e-businesses outsource tons of tasks like their marketing. This saves a lot of money in terms of offering employee benefits and the like.

The e-business really is the wave of the future. Of course, there are some things that can never be replaced by a remote business, but there are many things that are gravitating more and more in that direction.


@yseult - To add to what jsmay already said, even if an e-business manager does not directly work on the website, it is still crucial that they know all about website design, programming and production. This helps them to communicate ideas from other non-tech team members to the web designer or programmers. A college course in business information management, web design or e-commerce would definitely help to provide a suitable educational background.


@yseult - In smaller companies, the e-business manager would most likely be in charge of the websites, online shopping carts, online promotions and so on. You are correct regarding larger companies though. In a large corporation where they can afford to hire more personnel, the webmaster or other technical people would usually report to the e-business manager.


It's somewhat surprising to read that an e-business manager has to know how to build websites. Shouldn't that be the webmaster's job, or at least a technical person who deals with business information systems?

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    • In e-business management, managers help a company market its products and/or services to clients using the Internet.
      In e-business management, managers help a company market its products and/or services to clients using the Internet.