We are independent & ad-supported. We may earn a commission for purchases made through our links.

Advertiser Disclosure

Our website is an independent, advertising-supported platform. We provide our content free of charge to our readers, and to keep it that way, we rely on revenue generated through advertisements and affiliate partnerships. This means that when you click on certain links on our site and make a purchase, we may earn a commission. Learn more.

How We Make Money

We sustain our operations through affiliate commissions and advertising. If you click on an affiliate link and make a purchase, we may receive a commission from the merchant at no additional cost to you. We also display advertisements on our website, which help generate revenue to support our work and keep our content free for readers. Our editorial team operates independently from our advertising and affiliate partnerships to ensure that our content remains unbiased and focused on providing you with the best information and recommendations based on thorough research and honest evaluations. To remain transparent, we’ve provided a list of our current affiliate partners here.

What is a Marketing Administrative Assistant?

Jessica Ellis
Updated Jan 22, 2024
Our promise to you
WiseGeek is dedicated to creating trustworthy, high-quality content that always prioritizes transparency, integrity, and inclusivity above all else. Our ensure that our content creation and review process includes rigorous fact-checking, evidence-based, and continual updates to ensure accuracy and reliability.

Our Promise to you

Founded in 2002, our company has been a trusted resource for readers seeking informative and engaging content. Our dedication to quality remains unwavering—and will never change. We follow a strict editorial policy, ensuring that our content is authored by highly qualified professionals and edited by subject matter experts. This guarantees that everything we publish is objective, accurate, and trustworthy.

Over the years, we've refined our approach to cover a wide range of topics, providing readers with reliable and practical advice to enhance their knowledge and skills. That's why millions of readers turn to us each year. Join us in celebrating the joy of learning, guided by standards you can trust.

Editorial Standards

At WiseGeek, we are committed to creating content that you can trust. Our editorial process is designed to ensure that every piece of content we publish is accurate, reliable, and informative.

Our team of experienced writers and editors follows a strict set of guidelines to ensure the highest quality content. We conduct thorough research, fact-check all information, and rely on credible sources to back up our claims. Our content is reviewed by subject matter experts to ensure accuracy and clarity.

We believe in transparency and maintain editorial independence from our advertisers. Our team does not receive direct compensation from advertisers, allowing us to create unbiased content that prioritizes your interests.

A marketing administrative assistant works for and with a company's sales or marketing department, and may have a wide variety of daily tasks. Many positions in this field require a blend of administrative abilities and sales savvy. Many sales and marketing professionals get their start as assistants, as the job can provide valuable experience and insight into the marketing industry.

A marketing administrative assistant is often highly valued for computer and organizational skills. Some of his or her tasks may include sending out company or client newsletters, providing promotional information to prospective clients, and assisting in creating the sales message of the company. Proficiency with spreadsheet, graphic, and word processing programs is often a requirement for marketing assistants. These administrative assistants must be comfortable with both the practical and creative sides of a marketing or sales department.

The daily responsibilities of a marketing administrative assistant may be constantly shifting, depending on the needs of the company. Common tasks include filing, scheduling meetings and industry events, research, and client interaction. Assistants with talent or experience in sales and marketing may be able to contribute to the promotional work of a the company, creating flyers, sales packages, and promotional material to send to clients. Many sales professionals rely heavily on assistants to help keep the department on task, and may require them to manage the department when supervisors are traveling or unavailable.

Educational and work history requirements for a marketing administrative assistant also may vary from position to position. Some companies require a university degree and a background in sales or marketing. Others may ask for at least a high school degree as well as some proof of ability in the forms of recommendations from previous bosses. The job may also require some flexibility in location or lifestyle, as many positions in the field require frequent traveling or transferring between company branches.

Marketing assistants often excel at complicated scheduling and multitasking, since much of the work involves coordinating interactions between clients and company personnel. In companies with a large customer base, a marketing administrative assistant with a great memory can be a tremendous asset, as he or she may need to recall client history and details at a moment's notice. In addition, because sales are so often dependent on a good relationship between the company and the client, personality can sometimes be a huge factor in successful employment. In order to maintain good relationships with clients, the administrative assistant must be able to remain calm in tense situations and provide excellent, friendly service.

A marketing administrative assistant position allows workers to gain insider knowledge of the field. For those planning a career in the field, working in this type of job can give him or her a leg up when applying for better paid, or more advanced positions in the field. Even if an assistant's employer cannot provide advancement opportunities down the line, experience working so closely with clients may give an ambitious assistant a wonderful chance to form good relationships and make a positive impression on other companies.

WiseGeek is dedicated to providing accurate and trustworthy information. We carefully select reputable sources and employ a rigorous fact-checking process to maintain the highest standards. To learn more about our commitment to accuracy, read our editorial process.
Jessica Ellis
By Jessica Ellis , Writer
With a B.A. in theater from UCLA and a graduate degree in screenwriting from the American Film Institute, Jessica Ellis brings a unique perspective to her work as a writer for WiseGeek. While passionate about drama and film, Jessica enjoys learning and writing about a wide range of topics, creating content that is both informative and engaging for readers.

Discussion Comments

By Glasis — On Mar 03, 2014

In addition to providing valuable experience and potential for advancement, a marketing administrative assistant is also pretty well paid for their work at that position.

Marketing administrative assistants generally make $42,000 or $43,000 per year.

This salary most likely reflects the myriad responsibilities associated with the job and expertise level required.

Jessica Ellis

Jessica Ellis


With a B.A. in theater from UCLA and a graduate degree in screenwriting from the American Film Institute, Jessica Ellis...
Learn more
WiseGeek, in your inbox

Our latest articles, guides, and more, delivered daily.

WiseGeek, in your inbox

Our latest articles, guides, and more, delivered daily.