Business owners and marketing gurus need ways to advertise their products, services and brand. Many marketing experts use mediums such as television, print advertisements and the Internet to advertise a company. They also may choose to have promotional items made with a company logo on them to give out at trade shows and events. Advertising mugs are one item on which it is easy to put a company logo. There are many different types of advertising mugs from which a business can choose, including ceramic coffee mugs, travel mugs and plastic cold drink mugs.
One of the most common types of advertising mugs is the ceramic coffee mug. Ceramic coffee mugs are typically inexpensive to purchase in bulk and are usually available in almost every color imaginable. There are many Internet websites through which a company can have its logo printed on ceramic coffee mugs. This type of advertising mug can be used for a range of tasks, from holding pens on a customer's desk to holding an employee's coffee during a company meeting. One of the only downsides to a ceramic mug is that it is breakable.
Advertising mugs also can be made out of steel or plastic and designed for travel. These mugs may be available for purchase at a slightly higher price, but are generally still affordable. Plastic and steel mugs can be good for businesses with a target audience that is on the go, such as real estate agents. Travel mugs also may be appreciated by commuters who want to take a beverage with them on the train or bus to work.
A third type of mug is a plastic, cold drink mug that can be used to hold beer or soft drinks. These advertising mugs are often given out at outdoor events hosted by radio stations or charities. Many times when a company sponsors an event, plastic logo mugs are used during the event, acting as a walking advertisement. Consumers then can take the mugs home after the event as a souvenir.
The advertising mug industry offers almost any type of mug imaginable. Depending on a company's target audience, a more highly designed mug may make a good promotional giveaway. Slightly more costly advertising mugs are available that have full-color photos on them instead of just a company logo. Shorter and wider mugs that can be used for consuming soup or drinking a cappuccino also can be made with a company log on them. Mugs that change color when holding a cold beverage also are an option in the plastic mug market.