We are independent & ad-supported. We may earn a commission for purchases made through our links.
Advertiser Disclosure
Our website is an independent, advertising-supported platform. We provide our content free of charge to our readers, and to keep it that way, we rely on revenue generated through advertisements and affiliate partnerships. This means that when you click on certain links on our site and make a purchase, we may earn a commission. Learn more.
How We Make Money
We sustain our operations through affiliate commissions and advertising. If you click on an affiliate link and make a purchase, we may receive a commission from the merchant at no additional cost to you. We also display advertisements on our website, which help generate revenue to support our work and keep our content free for readers. Our editorial team operates independently of our advertising and affiliate partnerships to ensure that our content remains unbiased and focused on providing you with the best information and recommendations based on thorough research and honest evaluations. To remain transparent, we’ve provided a list of our current affiliate partners here.
Technology

Our Promise to you

Founded in 2002, our company has been a trusted resource for readers seeking informative and engaging content. Our dedication to quality remains unwavering—and will never change. We follow a strict editorial policy, ensuring that our content is authored by highly qualified professionals and edited by subject matter experts. This guarantees that everything we publish is objective, accurate, and trustworthy.

Over the years, we've refined our approach to cover a wide range of topics, providing readers with reliable and practical advice to enhance their knowledge and skills. That's why millions of readers turn to us each year. Join us in celebrating the joy of learning, guided by standards you can trust.

What Are the Applications of QR Codes for Real Estate?

By G. Wiesen
Updated: Feb 12, 2024
References

Many of the potential uses of Quick Response (QR) codes in real estate lie in advertising and the ability for an agent to better reach interested people. QR codes for real estate can be used on signs and flyers for a house listing, which can then direct someone to a website detailing more information about a property. Agents can also use them on business cards and similar advertisements to easily get customers to their websites. In many ways, the use of QR codes for real estate is about relaying information to customers in a new and concise format.

Quick Response or QR codes are graphical images resembling bar codes, which are square in shape and can be either black and white or include colors. These images can be scanned by certain devices, such as a smart phone with a camera, and then read by software on that device. This then relays information on a screen, based on the data used to create the original code. Pictures, plain text, and links to websites can all be used to make these images, which are then relayed once the code is scanned.

The potential uses of QR codes for real estate are being developed and explored and have largely consisted of marketing in many applications. Flyers and signs used to advertise houses, for example, can include an image that, when scanned, redirects a person’s phone to a particular website. This can be a webpage for the house associated with the sign, which then provides additional information about the house. The use of QR codes for real estate in this way allows agents to more easily provide links on physical advertisements that can bring people to digital assets about that property.

Real estate agents can also use these images to better market themselves and provide additional contact information to customers. A business card, for example, can have a code on it that can be scanned by a smart phone with a camera. The scan might direct someone to a social networking site for that agent, or to a collection of listings represented by him or her. This type of promotion has been used in a number of fields and is becoming increasingly popular as one use of QR codes for real estate.

Future applications of QR codes for real estate are likely to provide additional advertising opportunities. There are some concerns by agents that these types of promotions are gimmicks, and that little real value is found in their use. As these codes become increasingly popular, however, different types of data may be relayed through them as they make additional information more accessible.

WiseGeek is dedicated to providing accurate and trustworthy information. We carefully select reputable sources and employ a rigorous fact-checking process to maintain the highest standards. To learn more about our commitment to accuracy, read our editorial process.
Link to Sources
Discussion Comments
Share
WiseGeek, in your inbox

Our latest articles, guides, and more, delivered daily.

WiseGeek, in your inbox

Our latest articles, guides, and more, delivered daily.