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How do I Choose the Best Postgraduate Marketing Program?

By N. Kalu
Updated Feb 15, 2024
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Whether you have a bachelor's degree in marketing or not, there are many postgraduate marketing programs. They can help you learn the skills you need to connect products with relevant consumers. These postgraduate marketing programs are usually tied to a business school offering a Masters of Business Administration (MBA) with a concentration in marketing or a comprehensive postgraduate certificate in marketing management program.

Getting an MBA is a good way to gain some of the best marketing education available. A graduate business management program offering this degree will not only prepare you for work in marketing, but it will also expose you to many different areas within business. Marketing is often tied to different departments within a company, including the executive group, finance group, and technology group. Taking classes through any MBA program offering postgraduate studies in marketing will make you a more well-rounded marketing professional once you enter the workforce.

One added bonus of getting an MBA as a marketing professional is that this degree is typically the launching pad for a management position in marketing, such as a Director of Marketing or Vice President of Marketing. These positions come with a great deal of responsibility over employees. The MBA program will not only teach you marketing, but also how to manage employees to effectively and execute a winning marketing campaign. This education will become quite handy when you encounter problems when dealing with a team of employees of differing backgrounds, temperaments, and marketing prowess.

If an MBA is too expensive or too intense for your liking, some graduate business programs offer a special postgraduate degree or postgraduate certification in marketing or marketing management. The best of these programs usually only lasts for two years of full time study or three to four years of part time study. Tuition and fees vary, but the best programs for you may be the ones that fall within your budget. Many people only apply to those postgraduate marketing programs that they can reasonably pay for without taking out too many student loans.

Postgraduate marketing degree programs are especially suited for working professionals who do not have an undergraduate degree in marketing. These professionals have usually worked in a marketing capacity at their company and are seeking to further their skills through graduate education. If you are a working professional, pay close attention to whether the programs you are considering allow you to take classes on the weekends or during the evenings.

WiseGEEK is dedicated to providing accurate and trustworthy information. We carefully select reputable sources and employ a rigorous fact-checking process to maintain the highest standards. To learn more about our commitment to accuracy, read our editorial process.

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