Businesses use advertising labels to help with brand recognition. Advertising labels help consumers to recognize that a product or a piece of marketing material is from a particular company. There are multiple types of advertising labels, including package labels, mailing labels, promotional sticker labels and pricing labels.
A product packaging label is a type of label that will be placed on the container or casing of an item to be sold. The designs for these types of labels are usually created by a professional graphic designer. Labels on packages are important, because a bad label can stop a consumer from wanting to purchase an item. Optimal product packing labels have prominent wording involving the product or brand name, a clear graphic or picture, inviting colors, and instructions or nutritional information — if appropriate — printed in a readable font. This type of advertising label is usually printed on high-quality stock.
Advertising labels that are intended for use on folders and promotional items can be printed at a more affordable price and may even be made using an in-office printer. These types of labels can be placed on giveaway items for a trade show, postcards and letterheads. This type of label only needs the company name and logo and a call to action, such as the company website address.
Custom return address labels also can work as an advertisement for a business. Having customized labels with a border, logo and the company name on all envelopes that are sent out can help with consumer brand recognition. There are many websites that allow businesses to create their own return address advertising labels online with simple tools. The web company will then mail to the business the number of label sheets desired.
Labels also can be used to price items or discount merchandise. While there are label guns that can print out simple numeric labels with a price, larger advertising labels can be more eye-catching. These labels can be made in different shapes and colors, which can call a consumer's attention to a product that is on sale. A pricing label of a larger size can easily be placed over a package's original product price for a last-minute clearance sale.
Advertising labels have adhesive on the back. These labels can be peeled off of a sheet and placed on a product or piece of paper just like a sticker. No glue or tape is required.