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Strategic communication is a well thought out plan for marketing and promoting a business. It entails promoting and marketing a brand, product or service in a way that is most likely for the sales to increase and the bottom line of the business to improve.
When putting together a strategic marketing plan, strategic communication involves all levels of the business or organization. The strategic marketing plan is a written document, and is a guide for the company and all of the employees to refer to in order to ensure that everything the company and the employees are doing is in line with the strategic communication plan in place.
For example, if the communication plan is to introduce a product as the premier software for tax lien investors, then all of the marketing materials and promotions must be in line with this branding. Before any marketing or promotional materials go out of the company, the material should be reviewed so that it possesses the messaging that is intended.
Before putting a strategic communication plan into place, all parties in an organization must come together. A lot of strategic thinking goes into putting this plan together. This requires the heads of each department to determine how their department can contribute to the company reaching its overall goals.
Strategic communication may also be referred to as strategic marketing. Essentially, it is the strategic business techniques that are put into place and implemented in order for the organization to reach its business goals. For example, part of the strategic thinking and planning process is to determine which types of communication vehicles are the most likely to reach the audience of customers the business has targeted.
A strategic approach to marketing also requires that there are measurement tactics in place. Each time a strategic communication vehicle is launched, a plan for measuring the response rate to the tactic should be in place. This allows the business to determine its effectiveness. This also permits the company to tweak communications that go out to customers in order to increase response rates and sales.
In other words, strategic communication requires company members to logically think about how to bring awareness of the company, product or service to the people they are trying to sell the product or service to. After identifying how to reach these buyers, strategic communication is the process of putting together marketing messages that speak to the audience and propel them to buy.