A keyword program is a software program that searches for, presents, or otherwise manipulates the data elements known as keywords. A keyword is a word or phrase that a search engine, or other piece of software, looks for on a web page or in a similar digital format. Search engines use keywords to evaluate what kind of content is on a specific web page or web site.
Several types of keyword programs offer assistance to web developers, content writers, and others. A keyword finder or keyword search tool can locate relevant keywords according to their effectiveness for a web project. A keyword generator can present keywords in useful patterns. A keyword analyzer tool will go through a web page and look at how it's keywords are optimized.
Keyword optimization can help with promoting a web page to a search engine. Keyword marketing is now a large part of web analytics and online marketing efforts. Looking at keyword popularity helps business managers make the connection between what consumers are looking for online and how their company can get involved in presenting itself to web users.
Within the general community of keyword developers, there is a common lingo, where content creators may refer to a keyword program as a search engine optimization tool. Search engine optimization, or SEO, is now a critical part of what marketing strategists do for a web-based business. SEO issues normally present themselves as part of any web project.
Within the realm of SEO, there are several philosophies and strategies for promoting a web page. Some of the less positive efforts that search engine developers try to ban include keyword stuffing and other types of deceptive keyword programs that some refer to as “black hat SEO.” Other more reasonable uses of a keyword program include writing natural content that uses keywords in a relevant and effective way to promote a web page.
Businesses can employ their own technicians using a keyword program when adding content to the site. If staffers are not available to do this, they can outsource much of the work to a keyword service, where dedicated developers will use keyword program tools in specific ways to create optimized Web content. Figuring out keyword strategy is often part of what a business manager will do when a company wants to develop a greater presence online.