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A shop manager may perform a number of different tasks on a daily basis, depending on the size of the shop that he or she is managing, as well as if it is a standalone business or part of a larger chain of stores. If the shop operates independently, the shop manager may have a great deal more responsibility, and may only report to the owner of the business. If the shop is part of a chain of stores, however, the manager will likely be part of a much larger chain of command that includes regional or district managers, and even national managers, before reaching the owner of the company.
It is typically the job of a shop manager to hire employees, train them or assign supervisors to perform the training process, make sure they are following the standards of conduct set out by the business, supervise them on a daily basis to determine whether or not the employees are performing their duties correctly, and even terminate employment if it becomes necessary. Again, depending on the size of the business, the shop manager may also need to perform some additional human resources duties, such as assisting employees with benefit selection or time off. The part of the job that requires working with employees is only one aspect of it, however.
In many cases, a shop manager will be responsible for maintaining the accounting books for the store, as well as taking inventory of products, and ordering more as needed. He or she may also create marketing campaigns or advertisements, and represent the business in the local community. Working with customers is also part of the job of a shop manager. Generally, a manager will not work with customers as much as the other employees will, but may be responsible for resolving any problems or complaints that a customer may have and providing excellent customer service.
It is important for a shop manager to be able to work well with other people, including customers, cashiers, stock clerks, and supervisors, resolve problems quickly and efficiently, be very well organized, and manage his or her time carefully. A manager may work more than 40 hours per week in order to run the retail establishment successfully, and though specific education is typically not required, many store managers have degrees in business. These are just a few of the possible job duties of a shop manager, and each individual's situation may be different.