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What Does a Digital Product Manager Do?

YaShekia King
YaShekia King

Digital product managers are professionals who oversee the process of bringing digital products to market, as well as selling and improving them. An individual who is interested in entering this field typically must complete a four-year bachelor’s degree in an area such as web marketing, although some companies prefer job candidates who have completed two-year master’s degrees in business as well. A digital product manager performs marketing tasks and strives to enhance his or her company’s products. He or she also shares data about the organization’s progress with employees and remains up-to-date on industry trends.

A chief duty of a digital product manager is to engage in marketing activities. This type of individual helps to promote his or her company’s new offerings, such as mobile products or even search engine optimization services that make website creators’ sites easier to locate in search engines. He or she develops product schedules and creates plans for effectively selling digital items and services that meet the needs of customers.

Man with hands on his hips
Man with hands on his hips

An individual in this industry also works to continually improve his or her company’s offerings. He or she needs to work with other professionals at his or her organization to come up with ways to make products more useful and appealing to consumers. A digital product manager has to work quickly to remain competitive in the marketplace when contending with other businesses that provide the same types of goods. Administering surveys is one way that he or she can gather customers’ input regarding ways to make the company’s items and services better.

Solid written and oral communication skills are necessary to excel in this job role as well. A digital product manager typically must track data about the demand for his or her company’s goods and then produce reports on these statistics. This is important because salespeople who promote the organization’s products can use this information as part of their marketing strategies. Managers in this industry also might have to present this information to company officials so that these leaders can make better business decisions.

Staying current on industry technologies is absolutely critical to be successful in this field. Career-area conferences feature seminars that allow an individual to learn about unprecedented offerings that work with e-mail and the web in an effort to help to draw and retain company customers. Courses essentially highlight new standards in the field as technology requirements and demands continue to change. A digital product manager must be quick to learn new ideas and be creative in his or her work.

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