There are many different mascara colors on the market, though the most commonly available are shades of brown and black. The choice of mascara color is largely a matter of personal preference for many people. Those who wish to pursue a very natural makeup look may select a brown or gray-black mascara, while those who want to attract a lot of attention to their eyes may instead choose a dark black mascara. Other mascara colors, such as blue or purple, have their supporters in the cosmetics industry, though some experts believe that these products don't perform as well as their black and brown counterparts.
Mascara is an eye cosmetic that is worn for the purpose of making eyelashes appear longer, thicker, and fuller. These enhanced eyelashes frame and draw attention to the eyes, ideally making the wearer more attractive. Most mascara wearers prefer to wear mascara colors that are significantly darker than their natural eyelash color. There are, however, some clear mascaras on the market that work by making eyelashes appear slightly longer and thicker but do not actually color or darken the lashes. Clear mascara can also be used to tame and groom eyebrows.
Many mascara wearers choose black mascara, as this can create the most dramatic contrast between eyelashes and the wearer’s eyes and skin. Some cosmetics manufacturers sell several different shades of black mascara, ranging from dark gray to an extremely rich, deep black. Other mascara wearers feel that brown mascara is a more natural color, and brown mascaras may range from a medium brown shade to what is frequently described as brown-black.
The issue of using mascara colors other than brown or black is a controversial one among beauty experts. Some experts believe that blue mascara can counteract the appearance of dull or bloodshot eyes, while other shades, such as plum, can enhance the appearance of blue eyes. Other experts argue that these mascara colors fail to properly enhance the wearer’s eyelashes, defeating the purpose of wearing mascara in the first place. Colored mascara can also create interesting effects when making oneself up for a photography shoot or a costume party.
Deciding on which mascara colors to wear largely depends on a person's complexion and hair color. Some people believe that those with very fair complexions and blonde hair should avoid wearing black mascara, as it can appear to be too harsh. Others might recommend that those with fair complexions wear brown or brown-black mascara during the day and switch to black mascara at night for a more dramatic effect.