Gaia Herbs™ are a brand of organically grown herbal supplements. The company was founded in 1986 and has grown into one of the largest businesses in the herbal supplement industry. Based in North Carolina, Gaia Herbs™ develops and packages herbal products for sale in United States retail outlets. These products range from dietary aides to health supplements, therapeutic oils, salves, cleansing kits, sleep aides, and herbal pharmaceuticals. Many products, such as the echinacea immune support supplement, come in both adults' and children's formulas.
While some Gaia products use small percentages of alcohol in liquid extra products, the majority of products come in patented Gaia Herbs Liquid Phyto-Caps™ form. The high-concentrate capsules are vegetarian-safe, water-based, and alcohol-free. Both compound formulations and concentrated single extracts are available as Phyto-Caps™. Many products also come as pure liquid extracts, liquid compounds, solid extracts, and solid compounds. A limited product range is available in extra-strength or professional strength, such as the professional strength Kava Kava liquid extract.
Products are advertised as 100% natural and safe, with full certification from the Oregon Tilth organic certification program. Individual safety concerns and dosage amounts may vary depending on the herbal extracts used, their concentration, and individual sensitivity to the ingredients used in Gaia Herb™ compounds. While some ingredients may be mild, like sage or aloe, others, such as St. John's Wort, may require a doctor's consultation before use. The company website has detailed information on ingredients and safety via product information sheets, which can be used to determine a possible allergic reaction.
The Gaia Herbs™ website also offers information on the company's 250-acre farm, a full product catalog, and a store locator tool that allows users to search for outlets selling Gaia products. Additional online resources include information on product research and development, industry affiliations, photographs, and frequently asked questions. A separate site provides information on job opportunities with the company.
Gaia uses organic packaging knowing as EarthBottles™, which were developed under Earth Renewable Technologies, LLC for both cost-effectiveness and eco-friendliness. Rather than plastic or glass, EarthBottles™ use natural fibers and polymers. The materials are recyclable and biodegradable.
The industry-first Meet Your Herbs™ program was launched by Gaia Herbs™ to provide transparency and traceability. The program provides consumers with detailed information on the sources, methods, and materials involved in supplement production. Package ID numbers on products allow consumers to retrieve information from the website.