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Unlike many other affiliate programs, advertising affiliate programs offer the various types of services. There are advertising affiliate programs for online marketing, offline marketing, design and branding work, and search engine optimization (SEO), among others. Also unlike many other affiliate programs, advertising businesses do not commonly offer services for regular consumers; generally only businesses benefit from using advertising services. This forces advertising affiliates to use different marketing strategies to attract businesses and garner commissions.
On the business side, an advertising company will create an affiliate program to amass a marketing force. The affiliates will work to get sales for the advertising business because they get a commission from each sale. This helps the advertising business because it attains more customers and sales while only paying for affiliate marketing when the affiliate is successful in making the advertising business a sale.
Affiliates cannot generally market advertising affiliate programs to regular consumers because, unlike other affiliate programs, consumers will typically gain nothing from advertising. Instead, affiliates focus on business to business (B2B) marketing. This requires a more technical and formal type of writing on the affiliate’s websites and usually forces affiliates to market in a more aggressive way to get a business’s attention. Affiliates are generally more open to using offline marketing, such as fliers, when it comes to B2B affiliate marketing.
Aside from just marketing to a business, an affiliate must choose either to market many different types of advertising services or focus on one type of advertising. If an affiliate chooses several different services, he or she will generally make a separate website for each service. This is because of how varied advertising is, including in its efforts branding, online marketing and SEO, offline advertising, and many other types of businesses. The advantage of marketing for one advertising niche is that the affiliate can concentrate on becoming an expert in that field; the advantage of marketing for several niches is that the affiliate is able to gain commissions from many different sources.
Advertising affiliate programs often only pay for cost per sale (CPS), or when the affiliate garners a sale for the advertising company. Compared to other affiliate programs, advertising affiliate programs offer higher than usual commissions, often up to 50 percent. Some advertising companies also pay affiliates each month if the business remains a customer, but other advertising companies may not do this.