How Do I Choose the Best LCD Advertising Display?

Kristie Lorette
Kristie Lorette
Businessman giving a thumbs-up
Businessman giving a thumbs-up

LCD advertising is a form of advertising that uses television screens to promote products and services. Other companies may even use LCD screens in its own lobbies or customer service areas to aid in customer service or as a way of up-selling existing customers to higher levels of products or services. In order to choose the best LCD advertising display, you should consider where the display is located, who the display reaches, cost and if the advertising company assists in putting together the advertisement campaign or the advertising loop that runs on the screen.

Location, location, location is the mantra for buying real estate, but it is also an essential component when choosing an LCD advertising display. A display that is located in the downtown area of the city where your business is located will receive much more attention than a screen in one doctor’s office. Quality may supersede quantity, depending on your purpose for using the display. For example, if you are a doctor’s office, it may be beneficial to share some customer service information in the lobby, while the downtown LCD may help to bring in new customers.

You also need to determine the groups of people that the LCD advertising display reaches. If your target audience is stay at home moms, then placing your advertising on a LCD screen display in the business district of town may not reach them. Place the same LCD screen display in the lobby of a pediatrician's office or a mommy and me playgroup and then you are getting the information you place on the LCD advertising display in front of the right people.

Cost is always a factor in choosing your options as well. Cost tends to correlate with the location of the screen, the length of the advertising you display and how many people the advertisements reach. If you are purchasing your own LCD unit to place in your own business location, then you need to consider the cost of purchasing the unit, but you also have to factor in the costs for someone to produce the information that runs on the screen.

Production costs tend to be a factor whether you are renting space on a LCD screen or adding it to your own LCD screen. Generally, this involves hiring a production company to help you put together the artwork and video production elements that create the piece.

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