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How Do I Choose the Best Grand Opening Banner?

Valerie Goldberg
Valerie Goldberg

The grand opening of a business is an opportunity for business owners to have promotions and draw in customers. Having an eye-catching grand opening banner is one way for businesses to draw in street and foot traffic. A person who is choosing a grand opening banner for his or her business should keep a few items in mind when it comes to finding the best banner. It is vital for marketers to think about the shape of the banner, the size of the banner, the material of the banner and the placement of the banner.

One important factor in choosing the best grand opening banner is its shape. A custom shape to match a company's branding can be edgy and noticeable. The drawback of some custom-shape banners, however, is that less information generally fits on them. A typical rectangular banner can usually fit more information and in a larger font size than many custom signs. A standard rectangular banner also may be easier to hang.

Man with hands on his hips
Man with hands on his hips

The size of a grand opening banner also is important. Grand opening banners are meant to catch the eye of people driving by on the highway or walking around town, depending on the location of the store. Marketers want to get a banner large enough that it can be read from a distance and by passengers in moving cars. Effective grand opening banners should be big enough to contain the phrase "grand opening" and the name of the business or what the business sells. Business owners also can mention grand opening sales on the banner.

The material from which a grand opening banner is made can make or break a sign. It may seem cost effective to use a paper banner, but professionals should realize that the banner will hang outside and should be able to withstand rain or wind. After all, a sunny day cannot be guaranteed for every grand opening sale. Grand opening banners made out of acrylic or coated polyester are worth the extra money, because they will remain stable and intact even on some of the lousiest weather days.

Banner placement is a final point to keep in mind for business owners looking to choose the best grand opening banner. It is important for marketers to remember that not all towns and cities have the same rules when it comes to banner placement. People who are part of a company's promotional team should check with the town to find out if and where they are allowed to place such a sign, especially if they hope to display it on public property.

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